Matt - A coated paper finish that isn’t shiny like a gloss, but still keeps much of the ink from being absorbed by the paper and provides an excellent image.
Moiré - A blurry pattern created by printing several repetitive designs on top of each other. In four-colour process printing, this pattern is created when the halftone screen of each colour is not properly aligned.
Mock Up – A model of the finished printed product with essential detail sketched in.
