Resolution is the sharpness or clarity of an image. We generally ask for 300 dpi images (high resolution). dpi stands for dots per inch, the more dots per inch, the higher the resolution.
Most images used on the web are very low resolution, typically lower than 150dpi. These will not be suitable for printing, they will be grainy and fuzzy (on a computer screen they look fine due to the way a screen shows images).
If you have an image at say 600dpi, it can be reduced to 300dpi and the quality is fantastic. However if you have an image at say 100dpi, you can not just make it 300dpi - you can only go down in dpi and not up, a bit like gravity!
A large image such as an A3 size at 100dpi can be shrunk down to say a postcard size and the image will have a higher dpi.
Remember, if in doubt contact us for advice.
Often people judge you by the quality of the images used in printed material, so it is important to get it right.
Frequently asked questions:
In what format can I send my artwork
What do I need to send you for you to do my artwork?
What does a gang run mean?
What stock shall I use for my print job?
What do bleed and text margins refer to?
What software should I use?
How do I send my artwork?
What is a proof and how do I approve the proof?
How long does it take before I get my print job?
How do I receive my printing?
Can you send print jobs overseas?
What payment methods do you accept?
