Four Lies regarding the Print Media Buying

In today’s age, the print advertising is believed to be one of the most prosperous industries. Print advertising can be targeted and extremely effective approach to connecting with new customers.

Four Lies regarding the Print Media Buying

Lie # 1: Print advertisements are costly

A lot of people have illusions that print media marketing is high-priced. Since printing and production expenses are not visible in digital advertising, print advertising seems to be a costly alternative.

Lie # 2: Print media do not help with precise targeting

Picking print to advertise your service/ product may truly be more productive because you can select in what magazine your ad would make an appearance depending upon the demographic information that you have gathered. Not as digital advertising where each click isn’t always a sale, in direct print advertising often requires a customer to call, which is more persuasive than an automatic click.

Lie # 3 Customer requires to do a lot of elbow greasing in Print media advertising

A lot of marketers might allege that due to form, print requires customers to take additional effort that they do not have to take with digital advertising. What these marketers don’t understand is that print is a more fruitful approach to advertising as it demands a more personal communication, something numerous customers still find worthy.

Lie # 4 Print Media is dead

You might have over and over again heard from diverse sources that print is dead or that it is on the waning. The true fact is that 91% of grown up read magazines, with 96% of those magazines reaching customers below the age group of 25 (according to the survey stats 2014). The print should be a substantial aspect of your media campaign if you wish to successfully connect with your audience and make an impression.

A lot of marketers might allege that due to form, print requires customers to take additional effort that they do not have to take with digital advertising.

Print advertising can be targeted and extremely effective approach to connecting with new customers. Since printing and production expenses are not visible in digital advertising, print advertising seems to be a costly alternative. Not as digital advertising where each click isn’t always a sale, in direct print advertising often requires a customer to call, which is more persuasive than an automatic click.

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